“Really, we should think of ideas as connections,in our brains and among people. Ideas aren’t self‒contained things; they’re more like ecologies and networks. They travel in clusters…That’s the way breakthrough ideas happen. They don’t come from contemplative geniuses sitting alone in their studies, trying to think new thoughts.”
You have to be curious about the world in which you live. Look things up. Chase down every reference. Go deeper than anybody else - that's how you'll get ahead. (p. 19)
Kleon, A. (2012). Steal Like An Artist. Ten Things Nobody Told You About Being Creative. Workman Publishing Company: New York.
How do you get good at idea generation?
It's important to be in the right kind of environment, and around the right kind of people. You want to be around people who have a good feel for the future, will entertain improbable plans, are optimistic, are smart in a creative way, and have a very high idea flux. These sorts of people tend to think without the constraints most people have, not have a lot of filters, and not care too much about what other people think.