A major pitfall of approaching web design as a visual medium is conflating visual patterns with functional or interaction patterns.

"Individuals can steer the web back to its original architecture simply by having a website. I think artists, in particular, could be instrumental in this space—showing the world where the web can go."

splash pages act like building facades
the content and information architecture of the website are the spatial arrangements in interior design. the visual language of the website are the furniture and decorations of the interior.