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The evolving concept of luxury and the rise of premium consumption

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Bienniality
by Consortia Systems
61 blocks • about 2 months ago
Jean-Noel_Kapferer-_Vincent_Bastien_The_Luxury_Strategy_Break_the_Rules_of_Marketing_to_Build_Luxury_Brands__2009.pdf
Jean-Noel_Kapferer-_Vincent_Bastien_The…
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