The major difference between Uber and its competitor Lyft is that Uber understands the difference between access and sharing: Uber's tagline is "Better, faster and cheaper than a taxi", while the tagline of the much-less-successful Lyft is, "We’re your friend with a car".
This insight − that it is an access economy rather than a sharing economy – has important implications for how companies in this space compete. It implies that consumers are more interested in lower costs and convenience than they are in fostering social relationships with the company or other consumers.
the company estimated that its residential offering, which at the time it called "WeLive" (the name may change), would account for 21% of its revenue—$605.9 million—by 2018. In those documents, WeWork planned that WeLive would span across 10.3 million square feet of real estate and serve 34,000 members within the next three years.
"We are in the early stages of beta testing a new, community-driven living concept in New York City," said WeWork in a statement. "This concept is another layer of our platform focused on enabling people to live more fulfilling lives. During this testing phase, we'll be listening to feedback from our community."
Along with living accommodations, residents will have access to community events like fitness classes and potluck dinners, services like cleaning and laundry, and a digital social network—all of which can be coordinated through a mobile app....