The logo / branding -
Instead of a static image file, could be sort of a living thing that could be called like an api to get a snapshot of what it is at that moment.
It lives on a server, has its own life, responds to stimulus.
Stimulus could mean:
News and current events
How much it is being looked at / called upon
Stimulus could also mean:
At what physical size is the logo being displayed?
In what shape?
How much whitespace surrounds it?
What are the pixel dimensions / print dpi / print technique?
When you need to print it, you take a snapshot and then the print is what it looked like the moment you created the static document.
anywhere it is present that is an app or website connected to the cloud, it is represented as a live feed.
Brand as API?
Brand as algorithm?
The traditional brand has:
and now algorithm
as part of the branding package.
This is good for AR "Mirroworld" / VR applications