I might have been functioning, at least to some degree, with an audience in mind, making decisions based on how entertained this imagined audience might be rather than letting self-oriented instinct be my guide
People co-create their identities with brands just as they do with religions, communities, and other other systems of meaning.
Social media, on the contrary, pulverizes the boring beauty of life. Every post and action is contrived into a performance, and everyone knows it, everyone is so well-versed in the presentation of the self in everyday life, in performance and hyperreality and authenticity that we are all quoting the same roundtable of philosophers and writers: Erving Goffman, Antonin Artaud, Jean Baudrillard, Walter Benjamin. We are committing to the bit until the final act, except the script is still being written on Instagram, Twitter, and now Substack.