Lasch posited that social developments in the 20th century (e.g., World War II and the rise of consumer culture in the years following) gave rise to a narcissistic personality structure, in which individuals' fragile self-concepts had led, among other things, to a fear of commitment and lasting relationships (including religion), a dread of aging (i.e., the 1960s and 1970s "youth culture") and a boundless admiration for fame and celebrity (nurtured initially by the motion picture industry and furthered principally by television). He claimed, further, that this personality type conformed to structural changes in the world of work (e.g., the decline of agriculture and manufacturing in the USA and the emergence of the "information age"). With those developments, he charged, inevitably there arose a certain therapeutic sensibility (and thus dependence) that, inadvertently or not, undermined older notions of self-help and individual initiative. By the 1970s, even pleas for "individualism" were desperate and essentially ineffectual cries that expressed a deeper lack of meaningful individuality.