Inspired by the rise in digital nostalgia as a backlash to Web3. Naïvely yearning for Nokias, Myspace accounts, and Pixel Chixs of the mid 2000s in the wake of hyper-algorithmic, data-metric grabbing ventures. These products were marketed as emotional items, meant to have a personal relationship with the user. This message, often achieved though feminized design, usually cited ‘connection’ as the key to euphoria. In contrast, the current public perception of social media and Tech frames it as something to withdraw from.
Maybe there’s a sweet spot between the two.
Antelog uses objects of planned obsolescence, fabrics that emulate these ‘vintage’ processes, and nods to early 2000’s futuristic attitudes.
*not in a boomer way btw.
"The ability to readily articulate and aestheticize one’s defining personality traits is a skill distinct to generations that have grown up with the feedback loop of social media, where we experience real-time commentary on what resonates, or not, with those observing us. It’s almost like we’re living in a never-ending client meeting, where everyone is a stakeholder. "