Without new experiences we are left alone with our ideas, which themselves can be exploited. The algorithms have learned that exposure to different ideas can fuel a moral outrage that keeps us clicking, engaging, and posting. Nuance or concreteness aren’t profitable. Facts are elided and extreme versions of different ideas are presented to us to ensure that we remain emotionally engaged with a particular platform or community. Those responsible will argue that this is not the intent, but intention is not really the issue. The algorithm tests and tests and tests and finds approaches that work.
I thought about all the ways that we try to create this spectacle. It’s so much harder to document how we feel.
Never before our time have so many people been uprooted. Emigration, forced or chosen, across national frontiers or from village to metropolis, is quite essential experience of our time.
– from Our Faces, My Heart, Brief As Photograph by John Berger
metaphor literally means to carry something beyond, carrying being the basic thing language does, language being great nets we weave to hold meaning