"having an attitude of openness, eagerness, and lack of preconceptions when studying a subject, even when studying at an advanced level, just as a beginner in that subject would."

All advertising is based on strategy. If not, it might as well be art.

Looking at the creative process is like looking at a crystal: no matter which step we look at, we will always see all the others reflected. (...)
These reflected topics, prerequisites of creation, are the playful attitude, love, concentration, practice, skill, the use of the power of limits, risk, dedication, patience, courage and confidence.

artisans display and narrate live about their crafts while interacting with the public

create with intention

Artists are usually the arbiters of change, the first wave of forecasters and forward thinkers. They are the alchemists that transmute the intangible into powerfully-articulated expressions which people can absorb and comprehend in a matter of seconds.

Feedback is the seed for something profound to grow

We’re a very story-driven culture, or race, or whatever. Narratives, nostalgia, and symbols allow people to connect with an art object or idea.