New takes on vintage ephemeral design (turn of the century to mid century)—matchbook covers, diner menus, roadside graphics, contrasting type pairings, simple illustrations, seals/crests/pennants, mono and dichromatic palettes. Wes Anderson as design director.

See also: https://www.are.na/elizabeth-goodspeed/xerox-aesthetics

See also: https://twitter.com/EvanCollins90/status/1370265345391403008?lang=en