Leet (or "1337"), also known as eleet or leetspeak, is a system of modified spellings used primarily on the Internet. It often uses character replacements in ways that play on the similarity of their glyphs via reflection or other resemblance. Additionally, it modifies certain words based on a system of suffixes and alternate meanings. There are many dialects or linguistic varieties in different online communities.
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When it came to creating the symbol, we worked with the Element team to develop a mark that would echo their products’ simplicity. We dug into scientific diagrams to find inspiration. We were also looking at process flow diagrams — the blueprints and symbology for industrial assets, equipment, and processes to find inspiration. Ensuring the end-users would be familiar with the mark in a broad sense and subconsciously. When looking through the diagrams, we saw similarities between the diagrams’ structures, laying the groundwork for the final symbol. This symbol is as simplistic as their service and as elemental as their name.
He created thousands of works which demonstrate—and, in many cases, combine—the narrative potential of images and the associative power of language within the boundaries of the work of art.
“I don’t want people to follow me. I want to be in the crowd with everyone,” she said. “I like the things I like, and I don’t want you to follow it. I want you to like it with me, and we can enjoy it together.”
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