often objectivity is a cover for a dominant subjectivity, for a subjectivity that stays in power by not being recognized as such.
The photograph, fine child of the age of mechanical reproduction, is only the most peremptory of a huge modern accumulation of documentary evidence … which simultaneously records a certain apparent continuity and emphasises its loss from memory. Out of this estrangement comes a conception of personhood, identity … which, because it cannot be remembered, must be narrated.
All this new technology
will eventually give us new feelings
that will never completely displace the old ones
In truth, the lure of recreating the self as star/corporation isn’t just for teens. As AliceMarwick notes in her recent work on Web 2.0 developers, these days, to frame one’slabor in terms of self-development is to be seen by others in the workforce as a positive,entrepreneurial, and creative person. By contrast, to speak of work as labor is to be seenas boring, perhaps greedy, and, at base, a loser (Marwick: 2010).