As cultural production expands and innovates with new applications often with the aid of technology, how will architects absorb and incorporate these current attitudes of hybridity and immersion into their design language? We are increasingly becoming obsessed with an experience that immerses us, trading passivity for agency. As we shift from observer to active participant, there will be new platforms in theater, music and visual arts. Alternative physical spaces for cinema, exhibition, education, and home entertainment will materialize. More than ever, architects require fluency in future-leaning formats and the vehicles that amplify and distribute emergent culture.