I love the term ‘album mode’. When rappers delete every photo from social media and change the profile picture black, reset the whole energy, that’s when you know some heat is on the way.
Nonetheless, in an environment where most of us present and create ourselves to others online, via social media and personal webs, and to an audience that we know and do not know, we enter a complex process of curating by algorithm. This involves of course not just us and computational models, but our feelings and morals, and a stream of content that has been curated to us. By reposting it, it also indicates a personality and an ethical behavior, as we feed the algorithms of diverse platforms with affects.