Ornate, playful, glittery, silly & frilly aesthetics marketed at young girls. The 1990s 'Groovival' aesthetic is a big influence here, along with the popularity of 'Diva' motifs, 2000s celebrity & pop culture, 1970s disco kitsch, a bit of the leftover 'down to earthness' of Whimsicraft and some of the aspirational wealth/fame popular in McBling. Sometimes has this sorta 'fun Parisian life' vibe, which is interesting since paralleled a similar style popular with adults at the same time.