Friendship Aesthetics

— The characteristics of friendship translated in cultural production : honesty, realness, vulnerability, openness
— Viscous identity, high permeability to ideas shared in the collective space, willingness to transform and experiment
— Light-hearted emotionality, rawness and naivety
— Lore-ification of the collective, identity-play through common cultural references

Goofy Era

— Aesthetics as jokes rather than statements and ideologies
— Cultural production designed to expand into memes — impactful visuals, embracing ugliness and naivety in execution
— Disinterest in theoretical classifications of culture (i.e. 'post-modernism', etc) — the present is unsteady and shouldn't be taken too seriously
— A simple desire to laugh in a time full of drama and existential crisis for the human species