Applying [guided self-organisation] to social movements is the key to getting the best of both hierarchical and horizontal organisational forms. To move from general coding to a DNA capable of guided self-organisation, we need three things. First, the written code must be accurate, showing how the organisation truly functions, rather than an idealised version, and without missing any parts that you want to pass on, parts that are not often written down (such as informal aspects of the culture). Secondly, there must be a reliable and active means of replication, for example through induction and training, rather than relying on people picking up details as they go along. Thirdly, there must be a catalyst for reproduction, to make people realise that they want to take part.
An ecological understanding allows us to identify “things”—rain, cloud, river—at the same time that it reminds us that these identities are fluid.