There is nothing mythical or hypothetical about memes, and this point is frequently misunderstood. Some people seem to imagine that memes are some kind of abstract entity that might, or might not, live inside brains; or that might, or might not, really exist (Aunger 2000). This is to miss the point that everything we copy in culture is a meme, by definition. So the words I am writing now, the picture on the cover of this book, the practice of making books like this, and making paper and ink and glue this way, are all memes. As Dennett (2006) points out, there is nothing mythical about words printed on a page, or even spoken words or recorded and broadcast words. Indeed Darwin referred to “The survival or preservation of certain favoured words in the struggle for existence” as a kind of natural selection (Darwin 1871, p 61). There is nothing hypothetical about kids listening to i-PODs, wearing pre-torn jeans, or putting pieces of metal through their ears and noses after seeing others do the same. There is no question about the existence of financial institutions, money, railways, bicycles, telephones, furniture, skyscrapers, holiday brochures, football, or the days of the week. They are all information; they are all encoded in some kind of matter and energy, and they can all be copied or not. So think of memes this way. Their core definition is “that which is imitated” or that which is copied. They are all around us.