Swiss style. The visual characteristics of this style are the visual association acquired by an asymmetric organization in a mathematically constructed network; a type that provides accurate and factual information free from objective photography and advertising and commercial advertising. The social philosophy behind this design movement rejects personal expression and eccentric solutions and applies a scientific approach to design. In this philosophy, the designer defines the role of an artist as an objective channel for transmitting messages across different parts of society rather than as artists. Ideal for achieving objective clarity and discipline. Amidst a wave of Swiss design popularity, Helvetica soon emerged in corporate logos, transport system icons, fine art works, and numerous other uses. One of the first countries to come to mind when writing is Switzerland.