to be synonymous with heritage, history, exclusivity, privilege, rarity, timelessness, highest level of design and art.
to be synonymous with innovativeness, quality, service levels, designs, prestige, express Italian culture, heritage, history, exclusivity, privilege, rarity, timelessness.
To be synonymous with modern edge creativity and art. to be prestigious, a rare and elite experience. to be the conservator of creativity and art, the protector of human creativity and art. to fight for creativity and art. to offer the rare experience of true art and creativity. to continuously guarantee an elite experience through a continuous recreation of the gap. to offer protective conservatorship for traditional craftsmanship but be at the cutting edge forefront of modern art and design.
Mission statementBurberry is a luxury brand which is recognized internationally with a worldwide distribution network. The mission of the company is to maintain its integrity and vitality of their brand, at the same time, continue to develop the business which remains relevant to ever evolving markets and consumer tastes.Target marketThe target market for the product Mr. Burberry is the millennial generation. That is the youth and young generation of this age. That are residing in countries and areas where the status of an individual holds more importance and customers that are looking for an elite luxury experience? Mr. Burberry is a men’s fragrance which still considers women a big aspect of their target market that are willing to purchase the product for other men.CompetitionCompetitive advantage: Burberry is recognized as a digital leader in the Luxury sector. Itplans to ensure that the digital remains the clear point of difference of Burberry from other luxury brands. Burberry.com is the fastest growing retail channel servicing with over 40 countries in 11 languages. Burberry has a quiet a few competitors in the market with respect to its fragrance Mr. Burberry, which includes high end luxury brands that achieve the same goal of giving the customers a luxurious experience while making them feel elite in more or less the
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