Web experiences featuring unique visual or textual storytelling. The perfect example: A Message From Earth — multilayered experience including various media, articles, authors and artists. Great practice of using web interaction as a medium enhancing content discovery and its absorption.
Optionally, this channel includes innovative editorial or just playful / interactive articles (as there are much more of this kind).
Aiming for websites such:
A Message From Earth
Critical Atlas of Internet (http://internet-atlas.net/)
A Friend is Writing