HTTP allowed you to move the same files FTP did. But it also had native support for more interesting, linked files: HTML documents. This is strictly an upgrade. IPFS does the same, you can use it as a dumb file store, only using it to distribute and authenticate regular POSIX files. Or you can remodel with IPLD and leverage more power. It's up to you.
"To scale beyond your home zone, you might need to turn your product into a (crypto?) protocol. Maximizing global profit may actually mean reducing control."