Emotional fervour, as in the recitation of poetry. Hwyl is also Welsh for "the sails of a ship," and a possible derivation is that as a breeze (awel ) fills the sails and transports the vessel, so a strong current of emotion lifts the spiritual awareness of the preacher and his congregation.

An intriguing fragrance with a hint of eccentricity. Reminiscent of a Hinoki forest, smoky notes descend into subtle spice and dark green, earthy accords; reminiscent of a Japanese forest. Smoky notes descend into subtle spice and dark green earthy accords.

In creating its new fragrance, Aesop joined forces with French perfumer Barnabé Fillion to create a scent that draws inspiration from a unique source, 300 year old Hiba trees located amidst an ancient Japanese forest.

In the Hwyl Eau de Parfum, Fillion attempts to emulate the serenity found amidst the lush temple moss gardens of Japan.

“Hwyl recaptures the feeling of solitude and refuge in nature, and stimulates the olfactory senses with an eclectic array of potent botanical extracts,” he says.