We often apply things literally when we should be applying them figuratively.

If you apply something literally across contexts, you end up with something skeuomorphic and flat. If you apply something figuratively you’ll capture the essence and likely find the net new and something intriguing.

Instead of bringing newspapers online, what does it look like if everyone can be a media company? Instead of putting clothing onto the blockchain, what does the practice of fashion look like for every brand?

Taking things literally is obvious, easy and boring. Taking things figuratively is nuanced, hard and fun.

Take things figuratively.