If you’re targeting Millennials, remember that pets are often used as a substitute for children. As people delay marriage, pet ownership is going to be common for the children of your affluent clients.

• total fucking sociopath

Oxytocin, the so-called love hormone, has been found to surge in dogs and their owners after they look in each other’s eyes—initiating the same feedback loop that exists between human mothers and their babies. In other words, the more dogs get us to look at them, the more tightly bonded to them we grow.