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James Hicks
Snow White Design Language
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In 1982, Apple officials looked outside the company and indeed the country for a designer who could help them establish the firm as a world-class company.

Snow White refers to the seven projects code-named after the Seven Dwarves on which the new design language was to be applied. Several designers were courted by Apple under the Snow White project to see what they would come up with for the seven products

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Apple Jonathan Concept
Apple Jonathan Concept
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Quadra with Macintosh Two-Page Display
Quadra with Macintosh Two-Page Display
Macintosh Modular Quadra with CPU, Network & NuBus, CDROM and Floppy modules
Macintosh Modular Quadra with CPU, Netw…
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