A designer is an emerging synthesis of artist, inventor, mechanic, objective economist and evolutionary strategist.
— R. Buckminster Fuller
"Graphic design is, generally speaking, the science and the technique of establishing a functional equivalency between a message and its purpose. It attempt to maximize the impact of communication through a combined or disjoined means of the written message, the sign, or the image; it measures, we have seen, the efficiency of each one of those messages, using a ration of the degree of influence on one member of the target public to the means used to create and spread that message." —Abraham Moles
"“We do not have an ideal word for the processes of choice and decision making that determine how things are to be made. Design will have to serve us, although its many meanings —from decorative pattern, to the selection of sizes for plumbing pipes —can be a source of confusion. The word is used here to mean the making of decisions about size, shape, arrangement, material, fabrication technique, color and finish that establish how an object is to be made. The object can be a city or town, a building, a vehicle, a tool or any other object, a book, an advertisement, or stage set. Designers are people who make decisions, although they will, most often, have some other name describing their specialized concern: architect, engineer, town planner or, possibly, craftsman."—Richard Buchanan
"It might also have something to do with the ongoing complexity of the term graphic design. Finding a definition of graphic design that expresses the fullness of the subject is becoming increasingly difficult: most people prefer the catch-all term “branding”; others see it as an increasingly dematerialized activity that is entirely digital. But as graphic design becomes more fragmented and less homogenized, typography emerges as the one constant that runs through all strands of the discipline." —Adrian Shaughnessy
"Graphic designers have two definitions of graphic design. One definition is personal and hidden, concealed in the way spies hide their true allegiances; the other is the ‘official’ definition, the one we give to our clients. To make our clients happy we talk about ‘delivering messages’, ‘solving problems’, and ‘expressing brand values’. But we don’t really mean any of these things. We are paying lip service to the notion that graphic design is a service industry where the designer is a hired hand eagerly relaying the client’s message without any personal coloration and leaving no fingerprints or tell-tale DNA traces. Yet, in our hearts, we know that graphic design is really about committing acts of personal creation. In fact, we become graphic designers in the first place because we like the idea of doing work that we can claim authorship for —even when we do it in the service of others." —Adrian Shaughnessy