Purely practical evaluation with regard to the degree of usefulness of an object was followed by a more
emotional scale of values, in that the object became a treasured possession. What could be more appropriate
to this affectionate feeling than to "sign" the object by providing it with a distinguishing mark?
The secret of a good text face lies in the fine coordination of the letters to form a community that is rich in contrast, while still retaining a family likeness .
Well-used material is often an aid to finding the corrrect proportions for the space concerned. That is why the products of old techniques, such as wood and stone, quill pen and steel punch, can be beautiful and correct in form, because they lie within the limits imposed by the material.
Nowadays materials like concrete, steel, glass, and plastics - or in the graphic sector, phototype and offset printing - offer "unlimited" possibilities of expression. It is this universal "liberation" that forms the crux of all the creative difficulties of our century. Basically, we are all seeking new "boundaries" within which we can construct, in order to avoid living in a vacuum.