Mass culture itself has become a subculture — a sort of sideshow to the real action, the way that Joe Rogan, a mass culture icon, merely provides a stage for other subcultural phenomena, or the way that NPR-loving liberals are now identifiable as a very specific category, not the default. Class still exists, but there’s no longer just one aesthetic per class. Instead, “class” is expressed merely by price points that exist within consumer subcultural categories.1