The studio decided to use Helvetica Neue for its neutrality and its ability to deliver a message without adding to the already powerful aesthetics of the other design elements. The font also worked as a "grounding element" to pair with a diverse library of photography, the studio adds.
The colour palette is stark red, white and black. Landscape chose red thanks to its associations with power. "We decided to embrace that and use it as a tool to unify the visual language without over contextualising each idea or layout," says Landscape. "By using a single colour to drive the whole system, we aimed to let the messaging and concept speak louder than the design itself."
We define it across these five distinct phases: Entice, Enter, Engage, Exit and Extend. It’s about finding a balance between what the business is trying to do, what your customers expect to be able to do, and what the technology you choose allows you to do.
A new navigation system considers the full scope of the consumer journey—from initial interaction to finding exactly what they’re looking for. We transformed the experience by organizing content in a clear, logical way, and integrating relevant stories when appropriate. This gives products more context while seamlessly injecting the brand voice throughout the entire journey.