A designer is an emerging synthesis of artist, inventor, mechanic, objective economist and evolutionary strategist.
— R. Buckminster Fuller
“Pain, Dream, Fix” is a strategy originally used for creating great sales copy and has become something that many designers, both physical and digital, use every day. It puts you in the mind of the user and helps you to empathize with their current pains, their dream without the pain, and present them with the ideal solution that would make the pain go away.
It’s fast, iterative, even messy. But it works. You just start building prototypes on Day 1, and by Day 100 you are going with the best ideas from the 1,000 you’ve tested. You have to have a strong senior team to work this way, but the results are stronger.