“Pain, Dream, Fix” is a strategy originally used for creating great sales copy and has become something that many designers, both physical and digital, use every day. It puts you in the mind of the user and helps you to empathize with their current pains, their dream without the pain, and present them with the ideal solution that would make the pain go away.
It’s fast, iterative, even messy. But it works. You just start building prototypes on Day 1, and by Day 100 you are going with the best ideas from the 1,000 you’ve tested. You have to have a strong senior team to work this way, but the results are stronger.
When you build a thing you cannot merely build that thing in isolation, but must also repair the world around it, and within it, so that the larger world at that one place becomes more coherent, and more whole; and the thing which you make takes its place in the web of nature, as you make it.