“Designers use words constantly and in direct relation to their work; in forming and discussing ideas, assessing situations, annotation drawings, writing specifications and letters, and in report writing. This aspect of design work is frequently underestimated: an ability to use words clearly, pointedly and persuasively is at all times relevant to design work” pp 31

“Hence, in summary, the designer provides instructions..” pp 30

“Drawing can never be an end for a designer (excepting an illustrator); they are a means to the end of manufacture, and their expressive content is strictly limited to the purposes of relevant communication” pp 31