I remember first being introduced to the trolley problem in college (this was B.M., “Before Memes”).
Never before in history have new tracks attained hit status while generating so little cultural impact. In fact, the audience seems to be embracing en masse the hits of decades past. Success was always short-lived in the music business, but now it hardly makes a ripple on the attention spans of the mass market.
Manufacturing desire has grown more important than creating something beautiful or even desirable. That’s the logic underpinning auction-block hysterias, entertainment streaming platforms, endlessly scrolling social media; after some time, you don’t know what you want. You only want to want. Things are desirable because they’re desired.
Is the world getting worse?
I think so. I mean, it can’t be worse than 2020. I don’t think our quality of life is getting worse. I think society is collapsing, but that doesn’t mean it’s not fun.