The path of striving and achievement leads only to endless frustration
Pure Mastery of craft and of Mind
Is the only sustainable joy and satisfaction.
Everything from product to communications, customer service, UX, partnerships and collaborations, HR and hiring, executive team, sales, operations, business development… everything should be filtered through your big strategic idea to make sure you are arriving on an on-brand decision.
It is a filter for every choice that matters, and the choices that matter the most are the ones that move you forward in your market.