Kamil van Buuren

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UX-designer and -researcher at Accell Digital, part of Accell Group (https://www.accell-group.com). With a focus on website- and app-optimization.

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ORCA Step 3: CTA Discovery

ORCA Step 2: Relationship Discovery

'Different price' = 'different product'.

Except maybe if a grouped attribute of the product determines the price. Think about a bag with multiple sizes, where the L is more expensive than the M. On a PDP this would be one product, but on a PLP you would present it as 2 different products to not surprise the customer with a changing price.

Presenting products on a PLP