We believe in the pursuit of a condition in which everyone is capable to produce their own garments and gear and by so doing:

-Make low quality production lines redundant by supporting self production and local businesses.

-Establish a greater connection between users and their garments and gear encouraging them to repair and reuse when possible.

-Transmit the necessary knowledge to users to expand the item’s design to fit their needs.
-Cut down on the environmental impact of mass-production.

As a result of this establish a standard of informed control over the sourcing, production, use, disposal and re-entering of garments and gear in the cycle of production, on behalf of the users.