But, an even bigger consideration is that of design friction. Friction is anything that prevents users from accomplishing their goals or getting things done as quickly as possible. It is usually the opposite of being intuitive or effortless. However, it doesn’t mean that it’s always bad for users. Are messaging apps supposed to hoist the sustainability flag? iMessage and WhatsApp are all about seamless messaging. Sending a picture just works. Adding an extra interaction to stimulate sustainability adds an 'unnecessary' friction to that experience. But maybe this 'friction in the experience' is exactly what consumers need.
Can we create a product that stimulates us to do things actively?
Passive research: reading and collecting (easy)
Active research: writing, creating and exploratory making (hard)
Adding friction to a product experience to stimulate certain behavior.