￼As an industry, podcasts is still relatively new. The term 'podcast' was only invented by Ben Hammersley back in 2004. Since then, a lot has happened, but, you could say that is still pretty much the Wild West out there.
How do people find podcasts right now?
How is search different in other segments?
What is the business model of podcasts?
Does there even have to be a business model
The Audio Revolution
“Our eyes treat it neutrally. But our ears don’t. Our ears are hyper-discriminatory.”
“Whatever it is that’s being communicated, audio will heat it up. Imagine you’re in a confrontation with your landlord, and you can communicate either over text messaging or by phone (cooler, back-and-forth dialog) or by email or voice mail (hot, one-shot blasts). Text keeps things chill, whereas audio forces the issue.”
“hot sensory processing and cool sensory processing are like muscles. The more you use them, the stronger they get, and the stronger they get, the more we use them. We used to think that our neural circuits were relatively fixed by adulthood, but we now know better: they’re highly adaptive, and they strengthen and synchronize with repeated use.”
“Headphones recreate that environment: a completely private space, just for the two of you. Mobile phones and the internet put anybody in the world in your pocket, and then headphones complete the gap”
“Next time you’re out, look around at how many people are inside their headphones. All of that audio, all day long, is layered on top of a world of escalating loudness.”
“The scale of YouTube is ridiculous. YouTube reports 1.9 billion monthly logged users, with over a billion hours of content consumed daily. The majority is on mobile. It is the world’s second largest search engine and second most visited website, after Google. 400 hours of content are uploaded to YouTube every minute. Nothing else is this big, except Facebook.”
“Most of the signal coming out of YouTube is people talking.”
“The medium IS the message.”
“But I suggest you give it a try. Go for a week with no headphones and no car radio. See how it feels. It’s an easier experiment to try than going real cold turkey and putting your phone away for an entire day. See what happens when you turn down the gain on your brain’s high-discrimination, hot processing mode. You may not notice anything. But I did.”
￼Doing social, but then a bit better
Hey, creator of Slopes here! Just kicked off the season with a brand new release focused on friends. But it was important to me to avoid becoming just another social network. There's no usernames, public profiles, activity feeds, likes, comments, or other engagement hacks. I thought it was really important to try to build social into an app without it fueling any kind of digital addiction, but rather just be there to augment the experience to make it mirror riding with your friends IRL a bit better.