10:57
Bad news first: if you thought I would tell you now to cycle more or eat less meat, to fly less, or to go secondhand shopping, sorry, this is not that easy. But here comes the good news: you are more than consumers and shoppers, even though the industry would like you to keep yourselves limited to that. No; me and you -- we are all political beings, and we can all be part of this answer. We can all be something that many people call climate activists. Yay?