changes like these happen gradually—and then suddenly? Well, the gradual part is very nearly in the rear view mirror. I am not talking about things that will come in a decade. Tectonic as these changes are, you should expect to see massive disruption in 2023, 2024, and 2025. This is happening now.
If even the mighty Google can be potentially overthrown by AI disruption, you should be concerned about what this may mean for your company.
Your first draft isn’t an unoriginal idea expressed clearly; it’s an original idea expressed poorly, and it is accompanied by your amorphous dissatisfaction, your awareness of the distance between what it says and what you want it to say. That’s what directs you during rewriting, and that’s one of the things lacking when you start with text generated by an A.I.
Most of the correct answers that GPT-3 gives are not found on the Web—there aren’t many Web pages that contain the text “245 + 821,” for example—so it’s not engaged in simple memorization. But, despite ingesting a vast amount of information, it hasn’t been able to derive the principles of arithmetic, either. A close examination of GPT-3’s incorrect answers suggests that it doesn’t carry the “1” when performing arithmetic. The Web certainly contains explanations of carrying the “1,” but GPT-3 isn’t able to incorporate those explanations.
companies that promise anonymity and end-to-end encryption often sit in precarious positions as both defenders of free speech and enablers of destructive acts, calling into question the utopian ideal of technology as unbiased.
Branding is one of the most profitable service in visual communication. For many small design practices it is a crucial form of solvency. With entrepreneurism increasingly tending toward immaterial labor and attention economies, design becomes key in strengthening figurative value. Visual identities are rarely accurate images of entities, but rather manipulations of how these entities want to be perceived by their presumed markets. Identity design is not a practice of representation, but of speculation—it is not about visualizing manifested identities but about codifying subjective predictions, and aspirations, in graphic form.