What is Sustainable Graphic Design? In Flourishing, John Ehrenfeld writes that “The key to doing something about sustainability is that you first have to say what it is that you want to sustain.” So, to define sustainable graphic design then we first must define what it is we are sustaining. Sustainable graphic design is design in service of what you want to sustain. Ehrenfeld wants to sustain “that all humans and other life should flourish.” Bruce Mau described "Massive Change" similarly: “Our project is the welfare of all life.” Sustainable graphic design is then perhaps best defined as “graphic design in support of all life flourishing.” Sustainable Graphic Design is thus very different than status quo design. "All life flourishing" is not the traditional goal of business, culture, and design. Sustainable graphic design doesn’t solely rely on better materials or more socially conscious manufacturing. If sustainable graphic design is different than regular design, it requires different ways of thinking and making. Sustainable graphic design should also potentially carry with it different styles/aesthetics/outcomes. (All design is ideological, how some looks reflects what ideologies it promotes, etc.)
emphatically underlined by Amara’s three laws of futures (Amara, 1981): (1) the future is not predetermined, (2) the future is not predictable, and (3) the future outcomes can be influenced by our choices in the present.