CW: Last night I was reading this essay First Word Art / Last Word Art by Michael Naimarkhe. His argument is that there's basically two kinds of art, first word art and last word art. Whoever designed the first pen did first word art, groundbreaking work. What we do when we're designing a pen is last word art; there's already an established genre called pens. The rules have been set and we are playing in that form and trying to come up with something a little bit better. Our practice is split, sometimes we are trying to do first word art, where we don't even know how to categorize what we are doing. We love to be in that zone. At the same time, we also love coming up with stuff where there's already an established genre but we think we have an idea that's a little bit better.