The decreasing value of authenticity in favor of the efficiency and replicability of the Premium Generic puts new graphic designers in a weird place, left wondering where to apply the originality and creativity that was valued in design school but the job market doesn’t seem to have room for.
Can we come up with our own normcore strategies not only to ameliorate our own lack of agency, but to imagine a post-authentic graphic design where our “radical creativity” is in service to social and political progress, instead of just consumer capitalism?
POST-AUTHENTIC GRAPHIC DESIGN
Graphic design seems decreasingly valued in the post-authentic era, even while its institutions continue to fight to preserve its outdated aura of authenticity, as if design exists independently of the commercial world devaluing it. It’s worth strategizing a new approach to graphic design that can respond to tightening conditions, rather than denying them.