What are we really talking about when we're talking about "default systems design"? most likely, just a set of empty aesthetic signifiers that come from designers using automated tools readily available, easy to manipulate into designs that are both sufficiently marketable in both form and efficiency (low-labor, low-investment, low-risk input, high-speed and high-profit output) to keep up with the demand required to stay afloat in late capitalism. they're also useful to brands that embrace post-authentic normcore, achieving transparency and trustworthiness thru a an apparent stripping-away of "design" (which of course is an oxymoron), a complicity with the commodification of everything (anti-hipster) and reframing of nature as marketplace
this channel contains things that fall roughly into categories:
- Generic / Premium Generic
- Default settings as politics
- Default settings as form
- Normcore as brand strategy
- Normcore as design methodology
