Of any activity you do, ask yourself: If I were the last person on earth, would I still do it?
We must do our work for its own sake, not for fortune or attention or applause.
“The rules you grow up with are what make you, as a person and as a designer. The trick is to remember, every once in a while, to fuck them up a little.”
— Michael Bierut
- Disobedience over compliance
- Pull over push
- Compasses over maps
- Emergence over authority
- Learning over education
- Resilience over strength
- Systems over objects
- Risk over safety
- Practice over theory
— Joi Ito's 9 Principles of the Media Lab
“What makes us feel liberated is not total freedom, but rather living in a set of limitations that we have created and prescribed for ourselves,”