The maturing of the Internet and mobile telephony has given rise to a new societal condition known as network culture, which highlights broader societal structures, just as concepts like modernism and postmodernism did in the past. This shift in society is subtle yet real and radical. Digital networks have become the dominant cultural logic, profoundly transforming not only culture but also the economy, public sphere, and even people’s subjectivity. In contrast to digital culture, network culture makes information less the outcome of discrete processing units and more of the result of the networked relations between them, of connections between people, between machines, and between people and machines. It is in this context that networked publics are created.
We choose the Internet. Swirling in cyberspace, uncountable disaggregated sound bites create a democracy-mimicking smorgasbord-smog of facts and fictions, an illusory magnetic field for our attention.
The excessive flow of imagery gives rise to an experience of a discontinuous and displaced world. In the book, information is usually embedded in long casual narratives, whereas the digital search media mostly provide quick but detached and fragmented pieces of knowledge.
The Embodied Image - Juhani Pallasmaa
This is why websites are so important. They allow the author to create not only works (the “objects”) but also the world (the rooms, the arrangement of rooms, the architecture!). Ideally, the two would inform each other in a virtuous, self-perfecting loop. This can be incredibly nurturing to an artist’s practice.