The better you write, the higher you go in Ogilvy & Mather. People who think well, write well.
Woolly minded people write woolly memos, woolly letters and woolly speeches.
Good writing is not a natural gift. You have to learn to write well. Here are 10 hints:
Read the Roman-Raphaelson book on writing*. Read it three times.
Write the way you talk. Naturally.
Use short words, short sentences and short paragraphs.
Never use jargon words like reconceptualize, demassification, attitudinally, judgmentally. They are hallmarks of a pretentious ass.
Never write more than two pages on any subject.
Check your quotations.
Never send a letter or a memo on the day you write it. Read it aloud the next morning—and then edit it.
If it is something important, get a colleague to improve it.
Before you send your letter or your memo, make sure it is crystal clear what you want the recipient to do.
If you want ACTION, don't write. Go and tell the guy what you want.
Crows have now been seen using tools to carry another object, like slipping a wooden stick into a metal nut. It’s reportedly the first time that a nonhuman animal has been seen inserting one object into another to transport it somewhere. “One subject used a stick to transport an object that was too large to be handled by beak, which suggests the tool facilitated object control,” writes lead author and Lund University cognitive scientist Ivo F. Jacobs and his colleagues. “The function in the other cases is unclear but seems to be an expression of play or exploration.”