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We get a lot of requests from clients who are interested in making illustration a core component of their brand identity. Some might think it's a magical process that involves us falling into a deep meditative state until delightful bursts or creative sparks spring forth from our pencils.

Illustration Identities Are Our Thing -...

Added by lulo .
Updated a year ago

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Added by lulo .
Updated a year ago

Showing the impact of simplicity on the world's leading brands.

#SimplicityPays

Added by lulo .
Updated a year ago

No matter how clever your brand messaging is, it can't alter the brand. It can only raise awareness or reinforce existing perceptions. If consumers know a brand promise is empty, they'll just scoff at the disconnect between the message and the actual customer experience. Scary thought, right?

The Best Brand Promise Examples We've...

Added by lulo .
Updated a year ago

David is the author of Design for Hackers: Reverse-Engineering Beauty, which debuted in the top 20 on Amazon's best-seller list. David is dedicated to breaking down the fundamentals of good design and making design literacy accessible to developers and entrepreneurs.

The New Literacy of Design: David...

Added by lulo .
Updated a year ago

Ever wondered why companies like Apple, Uber and AirBnB are so easily identified in a sea of advertising? Jonathan Bell gives step-by-step advice on how to create a lasting brand name. TEDArchive presents previously unpublished talks from TED conferences. Enjoy this unedited talk by Jonathan Bell. Filmed at TEDUniversity in 2016.

How to create a great brand name |...

Added by lulo .
Updated a year ago

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