By releasing intellectual property or sharing trade secrets, a brand is saying out loud:
Its work is a contribution to culture (existing for a greater good)
It is not perfect or magical and will never be finished (but down to learn in the open)
It wants its community’s input (the product will be better for it)
technology is architectural, social, and historical. So much of how we code things is based on what has already happened
as future builders and facilitators, there’s an urgent need for us to encourage our clients to innovate not only for profitability and growth but also with a clear focus on building a better future where innovations have a positive impact. This must involve empowering collaboration, protecting the environment, promoting equality, and building flourishing communities.